Jennifer Hanks, VP, Professional Services at Admonsters

Daniel Nascimento, Director Ad Operations EMEA at Universal McCann 

Daniel is managing Digital Advertising Operations across 28 markets in Europe, Middle East and South Africa in McCann Worldgroup,  creating on-line trafficking related processes and guidelines, and standardizing digital practices across the region.

“The digital products and platforms are rapidly changing. The ads are more complex and more interactive. The impressions are more and more based on targeting parameters. The advertisers and agencies demand higher ROI, relevance and more measured data from the publishers.

What challenges are ad operations and publishers facing with the fast changing world of digital marketing? Especially in terms of the demanding side of it.”

Troels Smit, Regional Director, Nordics, MediaMind

Mr. Smit joined MediaMind (formerly Eyeblaster) as Team Leader in London, then moved on to serve as Sales Engineer across the United States markets. He was then promoted to Sales Manager in New York, before taking the challenge to serve as Country Manager for Norway, Sweden, Finland and Denmark.

Troels´ broad familiarity with mature and developing interactive markets throughout the world, combined with his extensive experience helping big brands such as Pepsi, Bank of America, Toyota, Microsoft, Nissan and H&M helps provide significant dividends for MediaMind clients.

“It's a sticky time in online advertising. Things are fragmented, complex, and only getting worse. But hope is on the way - new, smarter connections that will transform digital media. In this session we will explore how industry leading brands are converging data and tools for better performance and relevancy. We will cover hot topics such as Dwell and Data driven marketing, but BEST of all, the cases and ideas presented are simple to understand and have been tested in Norway”.