Ad Operation Konferansen - se video

Den 3 november arrangerte INMAs Trafficgruppe Ad Operation Konferanse og når kan du få se alle foredragene, samt intervjuene av årets lineup; Tim Faircliff, James Sandoval, Reece Eaton og Paul de la Nougerede.

Temaer som ble presentert på Ad Operation konferansen;

 The role of Ad Operation

• The importance of Ad Ops
• The reality of work in Ad Ops
• How should Ad Ops fit into the organization

Foredragsholder: Tim Faircliff

AdExchange
Foredragsholder: James Sandoval, founder Invizua Limited

Adtech:
Rich Media formats
Ed Barnes, VP Rich Media at ADTECH       

Emediate:

In-Screen Measurements – Identify your most effective ad placements and gain a higher CPM
Simon Eriksson, Customer Service Manager, Emediate

Brand Protection – Offer your advertisers protection from bad content
Jørn-Stian Endal, Product manager Tracking, Konsepthuset

Adform:
The future of online media buying and how it will change the way we work
Martin Stockfleth Larsen er Director of Marketing & New business at Adform

Yield Management

• What is Yield Management in the ad industry context?
• How can Ad Operations work with Yield Management to optimize and increase sales?

 How to build a Yield Management mindset within an organisation?

Foredragsholder: Reece Eaton - UK Planning Manager, MTV

Ad Ops – The future

• What industry trends and changes will influence Ad Operations the most?
• What new technologies and platforms will change the way we work tomorrow?
• What must Ad Operations do to stay relevant and important in the sales organization?

Foredragsholder: Paul de la Nougerede– Digital Operations Director, Telegraphmediagroup