I love beer. And wine. And cocktails. And whisky. And . I could go on, but you get the point. Drinking with friends is a favourite activity for a lot of us.
Drinking is fun! But have we learnt anything about marketing from all that time spent in bars and at parties? I have. Or at least I think I have:
Lesson 1 - fra et blogginnlegg om hva fyll og fanteri burde ha lært oss om online marketing.
An open bar is the most tempting thing in the world. Free alcohol is popular at any party, but inexperienced drinkers have a tendency to go ape, drink with both hands and ruin the party for the rest of us.
A lot of internet marketers do the same when they find "free marketing space". They go mental and ruin marketing channels for the rest of us. We've seen this in social media, and on email as well.
If I had a drink for every so called "newsletter" I get that is nothing more than a sales pitch in disguise, I'ld be Charlie Sheen by 10am every single day. And don´t get me started on Facebook and Twitter. full of "Look at me!"-marketing.
Don´t get me wrong: It's OK to do marketing in social media and in newsletters, but you have to do it with moderation or you´ll ruin it for yourself and possibly everyone else.
Read more about what drinking can teach you about online marketing
Bilde: Kåre Garnes/iProspect