INMA inviterer til Ad Operations seminar

Flere internasjonale foredragsholdere tar turen til Oslo den 28 september for å dele sin tanker om muligheter og utfordringer knyttet til Ad Operations. Alt dette kan du få med deg - helt gratis!

Foto: Troels Smit, MediaMind

INMA sin Trafficgruppe og INMA inviterer til et åpent halvdags seminar tirsdag 28. september. Vi har invitert internasjonale foredragsholdere av høyt kaliber til å komme til Oslo for å dele deres meninger innenfor temaer som;

* Ad operations – hva er best practice?
* Hvordan bør Ad Operations være strukturert?
* Hvordan påvirkes Ad Operations den raske utviklingen av nye produkter og plattformer?
* Hvilke muligheter og utfordringer finnes det her?

Samme kveld (fra 16:30 og utover) møtes vi for litt sosialt samvær. Vi møtes på Bar Babylon (Kart)  Nettverksmøtet er åpent for alle, og helt gratis og delta på - velkommen!

LES MER OG MELD DEG PÅ HER

På talerlisten står:

Jennifer Hanks, VP, Professional Services at Admonsters

AdMonsters is the global community of ad operations and technology leaders. Jennifer joined AdMonsters in 2009 and brings over 10 years of experience in digital media to the organization.

In 2004, she joined the New York Times and held many roles there including Director of Ad Operations and Director of Digital Development.  In her years at NYT, Jennifer was involved in a multitude of projects including: building a sales support team, implementing new systems (workflow, yield management, billing), and outsourcing.


Jennifer vil holde en presentasjon med fokus på Ad operation management, Ad op challenges and opportunities and work flow best practice.

Daniel Nascimento, Director Ad Operations EMEA at Universal McCann 

Daniel is managing Digital Advertising Operations across 28 markets in Europe, Middle East and South Africa in McCann Worldgroup,  creating on-line trafficking related processes and guidelines, and standardizing digital practices across the region.

 

“The digital products and platforms are rapidly changing. The ads are more complex and more interactive. The impressions are more and more based on targeting parameters. The advertisers and agencies demand higher ROI, relevance and more measured data from the publishers.

What challenges are ad operations and publishers facing with the fast changing world of digital marketing? Especially in terms of the demanding side of it.”

Troels Smit, Regional Director, Nordics, MediaMind

 

 

Mr. Smit joined MediaMind (formerly Eyeblaster) as Team Leader in London, then moved on to serve as Sales Engineer across the United States markets. He was then promoted to Sales Manager in New York, before taking the challenge to serve as Country Manager for Norway, Sweden, Finland and Denmark.

Troels´ broad familiarity with mature and developing interactive markets throughout the world, combined with his extensive experience helping big brands such as Pepsi, Bank of America, Toyota, Microsoft, Nissan and H&M helps provide significant dividends for MediaMind clients.

“It's a sticky time in online advertising. Things are fragmented, complex, and only getting worse. But hope is on the way - new, smarter connections that will transform digital media. In this session we will explore how industry leading brands are converging data and tools for better performance and relevancy. We will cover hot topics such as Dwell and Data driven marketing, but BEST of all, the cases and ideas presented are simple to understand and have been tested in Norway”.